Timamu Food Solutions evaluated the viability of rice bran as a key ingredient in porridge flour during eight weeks of fieldwork in Kenya. Our analysis included an extensive supply chain audit to determine availability of locally sourced rice bran, discussions with the University of Nairobi to determine technological capabilities for stabilization, as well as taste [...]
Timamu Blog
Marketing Mash-up
Rewriting the Four P’s for Low Income Urban Slum Dwellers As MBA students, we’ve committed to memory the four P’s of the marketing mix – product, price, place and promotion – and understand how the synchronization of these elements drives cohesion throughout a marketing plan. In conducting field research for the past eight weeks in [...]
by admin on September 6, 2012 in Field Research
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